1. Round-the-clock Accessibility

One of the greatest benefits of using mobile learning apps is round-the-clock accessibility. Unlike websites, which are best accessed through a laptop or a desktop, a mobile app works on smartphones. And using a smartphone is easier than plugging in a desktop or a PC. When you switch to apps, your employees can access the content therein anytime they want to. This gives them a chance to catch up on the latest developments in their field even as they are commuting to or from work.

2. Possibility of Offline Usage

Offline accessibility is another obvious advantage that mobile learning apps have over websites. To get a site to load, your device needs to be connected to the internet. Offline websites don’t exist, but offline apps do. So, your employees and your customers can quickly open the app and take a look at all the offline content even when they’re not connected to the web. Using mobile apps can help even offline users connect with the pool of knowledge you offer.

3. Convenient for Millennials

Data shows that people belonging to the age group of 18 to 24 spend around 93.5 hours a month on mobile apps. And with an increasing number of businesses embracing a younger workforce, it only pays to stay with the times. This is why it’s more advantageous for companies to roll out mobile apps that can train their workforce and keep them updated with the newest trends and skills in their field. Talking to them in a language and format they understand will definitely give you better results.

4. Efficient Progress Tracking

Most formal training strategies developed by HR teams consist of various modules. Aspects like compliance training, induction, onboarding training, soft skills education, and product sales training are all important. This may seem overwhelming for a new employee, particularly if it’s presented as a website or as a set of physical documents. Mobile learning apps, however, seem more friendly and less threatening. They also provide a clearer perspective of the overall plan and help employees track their progress easily.

5. Easier Sharing of Data

E-learning initially involved the use of websites for educating students or employees regarding the various aspects of their course. However, there is one major downside to using websites for learning and training; it restricts the possibility of collaboration. With mobile learning apps, you can break past this barrier and enable your employees to join hands and learn new aspects of the job as a team. Apps allow employees to share their progress and help others on the team learn faster. This fosters a sense of camaraderie and encourages teamwork.

6. Personalized User Engagement

Personalization has quickly become one of the most preferred aspects of marketing. Right from emails to notifications, everything is tailored to connect with the end consumer. In a world that relies so much on the importance of personalization, mobile learning apps help businesses keep up with the times. They allow users to set up their preferences right at the start, and they also use this information to offer custom recommendations and updates. Personalization not only improves user experience, but it also increases conversion rates.

7. No Restriction on Content Formats

Content is constantly evolving. The online world has long surpassed plain text and moved on to multiple content formats like infographics, podcasts, and videos. Learners also prefer formats that can keep them engaged for longer periods of time. Mobile learning apps are versatile enough to support all of these formats. In fact, it’s possible to break up massive concepts into bite-sized modules using videos and infographics on mobile apps, so your users can learn faster and understand these concepts better.

8. Opportunity to Harness Advanced Mobile Technology

Artificial intelligence, Augmented Reality, and other cutting-edge developments in technology translate better on apps than on websites. Naturally, by developing mobile learning apps, you can tap into the potential of these radical technological solutions to improve user experience. E-learning has paved the way for m-learning (or mobile learning), which is far more advanced than its predecessor. Therefore, it works in your favor in terms of keeping up with the times and taking advantage of the opportunity to harness advanced mobile technology.

9. Improved Speed and Shorter Response Times

With attention spans growing shorter by the year, it’s very important to use quick and responsive learning techniques. Apps ace this aspect by a significant margin when compared with websites, mainly because they use compressed data that takes much less time to load. The result is shorter response time and greater speed, which is what most (if not all) users prefer. It’s no wonder then that people switch to an app rather than a website for better user experience and faster responses.