Digital Marketing Specialist – Search

Posted 1 Week ago

Job Description –

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing
  • Executing tests, collecting and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns for clients
  • Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
  • Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Excellent consulting, writing, presentation and communication skills. Experience in creating and presenting weekly updates & reports, monthly and quarterly business reviews etc

Good to have –

  • Familiarity with various social media platforms like Facebook, Instagram, Pinterest etc.
  • Understanding of content distribution process
  • Familiarity with lead capture process (lead capture form, email marketing, and auto-responder process)

Desired profile –

  • Search Engine Marketing
  • Search Engine Optimization
  • Content Distribution
  • Social media experience
  • Analytical mindset
  • Presentation skills

Job Features

Job CategoryFull Time
Job TypePermanent
QualificationAny Graduate
Min Experience3 - 6 years

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