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- Dimension: The dimensions of your post may vary from platform to platform, make sure to abide by the platform rules
- Typography: Pick fonts that reflect your brand identity and limit them to maximum 3 typefaces. You can play around with weight and color to create hierarchy
- Branding: Along with your logo, showcase your brand language with the help of colors, fonts and patterns
- Arrangement: Devote more space to images than to the text but give legible clear space to your copy
- Color: Use contrast to help your design stand out. Create your designs in RGB color mode
- Relevance: Design illustrations and choose images that compliment the text. Your copy and graphic should tell the same story
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