If you take content marketing seriously, you probably already know how important alt texts are in making any piece of content SEO-friendly. However, when it comes to this SEO element, there are two major pitfalls one often struggles with quality and quantity.

Especially when it comes to image-intensive industries like fashion or photography, generating alternative texts – in bulk and on par with quality – can prove to be arduous.

But don’t worry, Hurix Digital has come up with the ultimate AI-powered solution for this – Equalsense.

In this blog, let’s explore its top features and benefits for alt text generation. Let’s start!

Table of Contents:

1. What is an AI Alt Text Generator?
2. What are the Features of Equalsense – Hurix’s AI Alt Text Generator?
3. What are the Benefits of Using Equalsense AI Alt Text Generator?
4. Wrapping Up

What is an AI Alt Text Generator?

Before discussing AI alt text generators, let’s dive a bit deeper into the definition of alt texts. Alt text refers to a concise yet detailed written description of any image or multimedia element used on a web page. 

For example, let’s say you put up a picture of a group of children studying together. A suitable alt text for this image would be something like – Three children sitting on a wooden table, reading literature. 

As you can see, the above alt text is woven in such a way that it encapsulates the essence of the picture while being brief and detail-oriented at the same time. However, manually achieving this level of accuracy can be both difficult and time-consuming.

That’s where AI alt-text generators like Equalsense come to the rescue. Powered by AI technology, an AI alt text generator is a tool that generates SEO-friendly alt texts for images. 

Also Read: What is the European Accessibility Act 2025?

What are the Features of Equalsense – Hurix’s AI Alt Text Generator?

Equalsense by Hurix Digital is a coming-of-age AI alt text generator. That’s so because it comes packed with a plethora of innovative features and functionalities that most regular alt-text generators lack. This includes:

1. AI Technology

Unlike basic alt text generators available in the market, Equalsense doesn’t rely on image analysis or text processing algorithms to generate alt texts for images.

This tool leverages the potency of Artificial Intelligence (AI) to weave descriptive, accurate alternative texts for your graphics. By utilizing its strong AI algorithms, Equalsense facilitates the whole process of alt text generation.

2. Contextual Relevance

No matter how much time you spend creating alt texts for your images, if they are not contextually sound and relevant, you won’t be able to capitalize on their benefits.

Therefore, Equalsense makes sure contextual relevance is never a problem. Each alt text generated by this tool is not just grammatically correct but also specific and precise, capturing every little detail of the image to communicate the context.

3. Multilingual Support

If your website is multilingual in nature, you will have to devote double the time and effort to developing alt texts. As it happens, merely translating the core website content is not enough—to provide the best user experience to users in all geographic locations, you must also translate alt texts.

That’s what Equalsense does on your behalf. This tool supports multiple global languages to improve image accessibility and make your alt texts suitable for everyone.

4. Human Integration

Artificial Intelligence has changed the face of technology. But it also has its fair share of cons. This is why Equalsense doesn’t blindly rely on it to provide alt texts to users.

Despite the digital inclusion, this tool is integrated with the “Human-in-the-loop” (HITL) mechanism. This means that even though AI generates the alt texts, there is human intervention in the final review process to ensure maximum efficiency and soundness of the output.

5. Economical

Equalsense eliminates the need to hire specialists for alt text creation. It automates the task and removes the need for manual labor, ensuring efficiency in not only time and effort but also cost.

What are the Benefits of Using Equalsense AI Alt Text Generator?

Now that you know about the features of Equalsense, let us familiarize you with some of its top benefits to establish why it is a necessity for modern-day businesses:

1. Enhances SEO

Google Images is responsible for a large proportion of all online searches. This means that if you optimize your alt texts for the same, you can easily drive massive traffic to your website.

Equalsense helps you do that. This AI alt text generator generates alt texts that closely follow every essential SEO guideline to enhance SEO and web accessibility and, subsequently, attract traffic.

2. Accelerates Productivity

To use the Equalsense AI alt text generator, you don’t need enormous manpower. In fact, it doesn’t even take hours to deliver the output.

Equalsense is incredibly easy to use and powerful. It does the entire job in minutes with a matter of taps and clicks, amplifying productivity and saving time.

3. Improves Accessibility 

According to statistics, missing alt texts account for 61% of all homepage accessibility errors. It does not just prove harmful to the website’s reach. More often than not, it also negatively affects the reputation of the company.

But Equalsense helps you avert this. This tool generates alt texts that enable disability support for physically limited users. Moreover, it also supports assistive technology to ensure your alt texts are also suitable for those with assistive devices. This fosters both accessibility and global reach. 

4. Ensures Data Security

Data privacy often tends to be a major concern that comes along with trusting AI alt text generators. However, Equalsense implements strong data encryption protocols and also limits access control, preventing unauthorized access to your company’s private data and thereby, ensuring maximum data security.

5. Maximises Quality

Last but never least, it’s all about quality at Equalsense. Unlike other alt text generators, this tool doesn’t compromise the quality of alt texts.

With its strong image recognition technology, it fabricates alternative texts that are grammatically accurate, descriptive, relevant, accessible, and SEO-friendly – in a nutshell, top-notch in quality.

Also Read: Navigating the Fusion of Web Accessibility and Internationalization

Wrapping Up

Creating alt texts may seem like a simple task. But doing that manually, on a day-to-day basis, can feel taxing and monotonous – all withstanding its potential implications on quality. So, don’t wait. Leverage the power of top AI alt text generators like Equalsense and make your images speak for everyone in a snap!

And if you’re looking for someone to kickstart your online journey with, Hurix Digital is your one-stop solution. With our multifaceted digital solutions, you can easily incorporate cutting-edge tech into your business. 

For more information, get in touch with us today!

Gokulnath B

Vice President – Digital Content Transformation. He is PMP, CSM, and CPACC certified and has 20+ years of experience in Project Management, Delivery Management, and managing the Offshore Development Centre (ODC).