video SEO

7 Smart Tips for Improving Video SEO

A 5-year-old start-up, Fintech, was doing it’s best to improve its rankings on the search engine. They regularly churned out fresh, creative and relevant content. They followed all Algo updates and enhanced their platform to rank better than their competitors. But, they didn’t see any improvement in their ranks.  After a careful competitor analysis, theyRead more

4 Tips to Create Voice Search Friendly Content

4 Tips to Create Voice Search Friendly Content

Maya was speeding to work, weaving in and out of traffic for her early morning meeting sighing as she tried to overtake yet another set of cars; she was a little apprehensive about her presentation today.  Some upbeat music might help she thought. “Ok Google, play Eye of the Tiger”. Music was a great wayRead more

9 On-page SEO Tips for Getting Noticed

9 On-page SEO Tips for Getting Noticed

Ria started her venture to sell organic beauty products with a twinkle in her eye. She had big dreams of establishing a brand catering to tens of thousands of women in a few years. Being a fashionista, she knew the questions and the ups and downs any woman goes through when it comes to theRead more

7 Ways to Improve Your Google E-A-T Rating

7 Ways to Improve Your Google E-A-T Rating

Is your website ranking fluctuating? Have you recently experienced a major dip in your traffic? These changes could possibly be due to: Expertise Authoritativeness Trustworthiness E-A-T! In 2018, E-A-T emerged as one of the biggest algorithm shifts seen by Google in a year. The search engine giant laid emphasis on E-A-T, which captured the attentionRead more

7 Highly Effective Tips on Technical SEO

Tom sat up straight in his chair, eyes gleaming as he looked at the calendar. Good Friday! He could feel the Monday blues fading away. Put in 2 days of leave and get 5 days off. “This time it’s happening”, he thought. He could barely sit still as he quickly typed in Google, ‘where toRead more

video for marketing

Why and how to use video for marketing

Mary flurried about the apartment with her purse in one hand and shoes in the other as her alarm rang 8.30 AM. She should have been out of the door by now to catch the 8.50 train. Running about, Murphy’s law struck and her makeup, phone, keys and an assortment of items fell out ofRead more

lead nurturing email marketing

6 Tips for Lead Nurturing through Email Marketing

When somebody visits your website, it’s not always that he or she is there with an intention to buy. In fact, your lead might be in the research phase or in the consideration phase which means your lead still needs time to think about buying your product. Google calls it the Zero Moment of TruthRead more

seo content creation

The Secret SAUCE for Creating Great Content

In search of content that works Tara, like any first-time mom, was super excited and equally anxious. She wanted to know everything–all the dos and don’ts  during pregnancy and after, how to take care of her baby, and how to make the most of this experience. There was no dearth of information from relatives andRead more

User Experience with seo writing

How Do You Blend User Experience in SEO Writing?

If you remember, there were times when people used to stuff keywords to rank well in the search engine. But, with time everything changes. Search engines have grown and become smarter. If you look today, Google considers 200 factors for a page to rank number 1. Skill requirements to rank your page are much moreRead more