video for marketing

Why and how to use video for marketing

Mary flurried about the apartment with her purse in one hand and shoes in the other as her alarm rang 8.30 AM. She should have been out of the door by now to catch the 8.50 train. Running about, Murphy’s law struck and her makeup, phone, keys and an assortment of items fell out ofRead more

lead nurturing email marketing

6 Tips for Lead Nurturing through Email Marketing

When somebody visits your website, it’s not always that he or she is there with an intention to buy. In fact, your lead might be in the research phase or in the consideration phase which means your lead still needs time to think about buying your product. Google calls it the Zero Moment of TruthRead more

seo content creation

The Secret SAUCE for Creating Great Content

In search of content that works Tara, like any first-time mom, was super excited and equally anxious. She wanted to know everything–all the dos and don’ts  during pregnancy and after, how to take care of her baby, and how to make the most of this experience. There was no dearth of information from relatives andRead more

User Experience with seo writing

How Do You Blend User Experience in SEO Writing?

If you remember, there were times when people used to stuff keywords to rank well in the search engine. But, with time everything changes. Search engines have grown and become smarter. If you look today, Google considers 200 factors for a page to rank number 1. Skill requirements to rank your page are much moreRead more

How we keep up our Social Media Marketing game

How we keep up our Social Media Marketing game?

Kami Huyse, the Oprah Winfrey in the world of public relations, says, “The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” The world is becoming smaller, thanks to the magnitude of information available on social media platforms alone. It is interesting, appealing,Read more