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Case Study

Hurix Digital Makes an eCommerce Platform Catering to Millions Worldwide of Users Improve Accessibility Standards

Client Overview

Our client is a leading global e-commerce platform, serving millions of active users worldwide. As an industry pioneer, they are committed to providing an inclusive and accessible shopping experience for all their customers.

The Challenge

Our client knew that in the digital world, e-commerce sites face a critical challenge: ensuring their website and mobile app are fully accessible to users with disabilities. This involved:
  • Making sure visually impaired users could navigate the platform seamlessly.
  • Providing descriptive text for all visual content.
  • Allowing users to navigate the site without a mouse.
  • Ensuring text and elements were easily distinguishable. 
Meeting these requirements was essential to creating an inclusive online environment and enhancing the overall user experience.

Our Solution

Hurix Digital took a cohesive approach to address the client’s accessibility needs. This is how the challenge was successfully taken care of:

1

Full Accessibility Audit

  • We conducted an exhaustive audit of the website and mobile app using our AI-powered tool, EqualSense, to identify areas for improvement. Then, detailed insights and recommendations were given based on our audit findings.

2

Implementation of Accessibility Enhancements

  • We integrated ARIA (Accessible Rich Internet Applications) landmarks to improve navigation. We also enhanced keyboard navigation to ensure all interactive elements were accessible. The color contrast was also improved to ensure readability and visual clarity for all users.

3

Ongoing Support and Training

  • We delivered continuous support and training for the client’s development team. The team was armed with the knowledge and tools to maintain and enhance accessibility standards over time.

The Result

The implementation of these solutions led to significant positive outcomes. Some of the interesting ones are:

  • The platform now meets complete WCAG 2.1 AA standards, ensuring a more inclusive experience for users with disabilities.
  • Customers with disabilities can navigate and interact with the platform more effectively, leading to a more satisfying user experience.
  • The improved accessibility provided greater customer satisfaction and loyalty, allowing the client reach to a broader audience.

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